Crownstone: indoor positioning hardware for smart homes using artificial intelligence to automatically react to someone’s presence.
Our first bet is that in the future indoor positioning will be a larger market than outdoor positioning (GPS). Very straightforward, our homes and offices will never be smart if they do not know where we are!
Our second bet is that every device will get a chip, in particular power outlets and lights. A smart outlet brings comfort, safety, and energy savings. There are many more power outlets than smartphones in the world. That’s the potential impact of a company like this! Billions of chips. Billions of human acts automated. Billions of energy savings each year!
There are a few important insights that guided our decision making. A few of them can be shared with you here:
In general there are three important factors that will work in our favor:
There are competitors in this market, but indoor localization is a unique angle. The truly big companies, Google, Amazon, Apple, will spend their resources on their hubs, not on the peripheral devices. There are too many of those and it would diversify their hardware portfolio too much. They will build ecosystems rather than compete and will invest in select top brands. We are building such a brand.
For more information on insight in our choices with respect to technology, sales, marketing, and execution, feel free to contact the CEO, Anne van Rossum.